Crux Global Privacy Policy

Effective Date: Tuesday October 14, 2024

Introduction

Welcome to Crux Global, a company specializing in music distribution, brand management, record label services, and PR & digital marketing. We help artists, labels, and creators share their music on digital platforms, build partnerships with brands, and promote their work through various marketing channels. Your privacy is important to us, and we are committed to protecting your personal information. This Privacy Policy outlines how Crux Global (“we,” “our,” or “us”) collects, uses, and protects your information when you use our website and services. By using our site and services, you agree to the practices outlined in this policy.

Information We Collect

We collect various types of information to provide and improve our services, including but not limited to:

Personal Information

When you sign up for our services (music distribution, brand management, record label services, or PR and digital marketing), we may collect personal information such as your name, email address, phone number, postal address, payment information, and other relevant details needed to fulfill your requests.

Professional Information

If you are an artist, label, or brand partner, we may collect information related to your professional activities, including music catalog details, social media profiles, streaming statistics, and business goals to provide you with tailored services.

Usage Data

We collect data on how you interact with our website and services, such as your IP address, browser type, device information, and pages you visit. This helps us improve user experience, site performance, and marketing efforts.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. These tools help us remember your preferences, monitor site performance, and deliver personalized services. You can manage cookie settings through your browser, but disabling them may impact your use of some site features. Where applicable, we request your explicit consent to use cookies in accordance with local laws.

How We Use Your Information

We use the information we collect for the following purposes:

• Music Distribution: To distribute your music across digital platforms and manage royalties, metadata, and reports.
• Brand Management and Partnerships: To facilitate partnerships between artists and brands, create marketing materials, and manage campaigns.
• Record Label Services: To provide A&R, production support, and other record label services that help you release and promote your music.
• PR and Digital Marketing: To create and execute digital marketing and PR campaigns for artists and brands, including social media management, online advertising, and influencer outreach.
• To process payments and manage your account.
• To send you updates, newsletters, and promotional content (if you’ve opted in).
• To respond to inquiries and provide customer support.
• To analyze website usage and improve functionality.
• To comply with legal obligations.

Legal Basis for Processing (for EEA Users)

If you are located in the European Economic Area (EEA), we process your personal information under one or more of the following legal bases:

• Consent: Where you have provided your consent (e.g., for marketing communications or cookie tracking).
• Contractual Necessity: When processing is necessary to fulfill our contractual obligations to you (e.g., distributing your music or managing brand partnerships).
• Legitimate Interests: For our legitimate business interests, such as improving services, securing our platform, or for marketing purposes, provided your rights do not override these interests.
• Legal Obligation: To comply with legal obligations, such as tax and regulatory reporting requirements.

Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this policy. We also retain personal information as required by law, for legal compliance, dispute resolution, and enforcement of our agreements. When no longer needed, we securely delete or anonymize your data.

Sharing Your Information

We do not sell or rent your personal information. However, we may share your information with third parties in the following cases:

• Service Providers: We work with third-party companies that help us deliver our services, including payment processing, website hosting, PR, digital marketing tools, and analytics services.
• Business Partners: In the case of brand partnerships, we may share relevant information with the brand or agency involved in the collaboration.
• Legal Compliance: We may disclose your information if required by law or in response to valid legal requests from authorities.
• Business Transfers: If Crux Global undergoes a merger, acquisition, or sale, your information may be transferred as part of that transaction.
• With Your Consent: We may share your information with your explicit consent, for example, when you authorize us to work with a third-party service.

International Data Transfers

If you are accessing our services from outside the country where our servers are located, your personal information may be transferred to, and processed in, other countries, including the United States. We implement appropriate safeguards to ensure that cross-border transfers comply with applicable data protection laws, such as GDPR, including the use of standard contractual clauses approved by regulatory authorities.

Your Rights and Choices

Depending on your location and applicable laws, you may have the following rights regarding your personal data:

• Access: You can request access to the personal information we hold about you.
• Correction: You can update or correct your information through your account settings or by contacting us.
• Deletion: You have the right to request the deletion of your personal data, subject to certain legal exceptions.
• Restriction: You can ask us to limit the processing of your personal data in certain circumstances.
• Portability: You can request a copy of your data in a machine-readable format and ask us to transfer it to another controller.
• Objection: You have the right to object to the processing of your personal information, especially in cases involving direct marketing.

To exercise these rights, please contact us at hello@cruxmusic.global. We may request additional information to verify your identity before processing your request.

California Consumer Privacy Act (CCPA)

If you are a California resident, the following rights apply to you under the CCPA:

• Right to Know: You have the right to request information about the personal data we collect, use, and disclose about you over the past 12 months.
• Right to Delete: You may request that we delete any personal data we have collected from you, subject to certain legal exceptions.
• Right to Opt-Out of Sale: If we sell personal information, you have the right to opt-out. Crux Global does not sell personal information at this time.
• Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

To exercise your CCPA rights, please contact us at hello@cruxmusic.global. For more information, see our Do Not Sell My Personal Information page.